by JENNIFER FRAKES | photos by Tyler McElhaney

Peak Performance

Activ8 is a health and wellness company that was started in the summer of 2011 with the mission to educate clients about their health and teach them ways to make responsible lifestyle choices that will improve their wellness. This Carlsbad based family business has the goal of helping clients reach their peak performance potential through specialty private coaching. “Both my wife, a registered nurse, and I are in healthcare. My brother-in-law has a degree in athletic training and a background in physical therapy. We had many discussions about how we could integrate these disciplines to help people take a proactive approach to their health. Activ8 was born out of those discussions,” explained Dr. William Meade Jr., owner of Activ8 Athleticism. According to Dr. Meade, who is also an attending emergency physician at Tri-City Medical Center, Activ8’s expert staff uses a holistic, integrated approach to address clients’ needs and coach them to their desired performance outcome.

“Our team is dedicated to developing strong relationships with our clients.” – Dr. Meade.

One of the appeals of Activ8 is their boutique-style approach to private coaching sessions for the student athlete and active adult. For example, for athletes going through injury rehabilitation and further prevention, this intimate setting could be critical to their development and training. Dr. Meade elaborated, “We are able to train the high performance student athlete, a client that had a heart transplant, an active adult recovering from an ankle injury, or an NFL placekicker looking to create a performance nutrition program.” Activ8 can create a personalized program for each client, including a tailored fitness and nutrition regimen. “Our business focuses on the individual,” said Dr. Meade. Another unique service that the Activ8 team provides is corporate wellness, a program designed to improve the health and wellness of employees for small and medium sized businesses, both in the private and public service sectors.

Activ8 serves a variety of clients through customized, performance based training programs starting at age 9. Regardless of age, Activ8 clients are treated with warmth and kindness in a non-intimidating atmosphere. “Our professional team is dedicated to providing technical expertise and excellent customer service in a warm, friendly environment,” said Dr. Meade.

For more information about Activ8 Athleticism’s philosophy, mission and training programs visit


Owner: Dr. William Meade Jr.activ802
Years in Position: 2+
Year of Establishment: 2011
Address: 6070 Avenida Encinas, Carlsbad, CA 92011
Email Contact:
Phone: 760-476-1532
Description of Business: Activ8 is a health and wellness company that uses an integrated approach to maximize individual peak performance both on and off the field.