by JENNIFER FRAKES | photos by Tyler McElhaney

Tradition with a Modern Twist

Roosters Men’s Grooming Center Offers Clients a Relaxing Barber Shop Experience

“Roosters is a contemporary men’s grooming center. Our barbers and stylists are updated on the latest styles while still providing that authentic barbershop experience without gimmicks or trendy themes. It’s a place for men to go to de-stress and walk out looking good and feeling incredible,” said Owner David Graves III. According to Graves, the first Roosters Men’s Grooming Center was opened in Lapeer, MI by Master Barber Joe Grondin. The goal was to step back in time and re-establish the traditional men’s grooming center with a classic American barbershop feel and a focus on providing quality service to men. Today, Roosters Men’s Grooming Centers are located across the country, and are committed to achieving 100% customer satisfaction.


At the Roosters location in Carlsbad, the most popular service is the Gentleman’s Choice, a full-service haircut coupled with a seven-step facial shave process. “We also offer haircuts, signature shaves, beard trims, color camouflage (gray blending), and deep cleansing facial massages,” revealed Graves. Regardless of the service that is provided, each client is guaranteed an individualized, relaxing experience. As stated by Graves, every cut and hairstyle is customized, with hair texture and bone structure taken into consideration. The client is involved with every step of the service and the stylist will make suggestions along the way to ensure that the client is completely satisfied with the end result.

We also offer haircuts, signature shaves, beard trims, color camouflage (gray blending), and deep cleansing facial massages.” – Graves

Graves is also dedicated to creating a professional work environment that respects the staff’s talents and individuality and allows for opportunities for career growth. “Our staff is anchored by our manager, Rob, a master barber for over thirty years. The supporting staff consists of cosmetologists and barbers with years of experience in the men’s hair cutting industry,” stated Graves. The entire team is not only committed to providing classic barber shop services, but also keeping up with the latest trends.

To find out more information about Roosters Men’s Grooming Center and the services it provides visit or pay a visit in person. “We also offer gift cards that are perfect for birthdays, holidays, or just because,” related Graves. “At Roosters, there are no gimmicks – just solid, old-fashioned service.”



Name of Business: Roosters Men’s Grooming Center
Owner: David Graves III
Year of Establishment: 2014
Address: 2521 Palomar Airport Rd. Suite 106, Carlsbad, CA 92011
Phone: 760-929-0959
Description of Grooming Center: Contemporary grooming center that offers a unique barber shop experience and strives for 100% client satisfaction.